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As a first generation American by way of Ethiopian roots, DA
Yirgou's background fuses a collision of cultural experiences - as a musician and writer, as a creative director at award-winning agencies, and as a director of commercials, TV & film. His passion for sports and athleticism shaped his lens for self-reflective growth in his creative tone and spirit. Today, his work explores how to blur the line between genres to create tension, always striving to uplift authentic stories and unique characters with a raw cinematic grit.
He takes care to celebrate pursuit and heritage, rather than just a persona - creating soulful, emotive moments that share heart unexpectedly. His documentary on LeBron James, "Long Live The King," was shortlisted at Cannes for Best Film Direction and has over 60 million views across various channels. He has directed for Adidas, Peloton, KITH, 1800 Tequila, Moschino, Balmain, Vogue and ESPN.
His work captures authentic performances and human connection, revealing the genuine essence of people.