Lobos

Dynamic duo Andrew Garcia & Carmelo Varela, aka Lobos, are a creatively infectious pair. Miami born and raised (ask about his Heat tattoo), Andrew's Cuban-Puerto Rican roots spurred his interests in cultural identity; exploring these themes in his most recent film

'Densho' - an intimate spotlight on how electronic artist Shigeto's music has been influenced by his family's experiences in WWII's Japanese-American internment camps. Hailing from Queens, Carmelo is a true Boricua New Yorker. As a photographer/director, you'll always find him with his Mamiya and Canon on his hip as his eye rarely misses a moment. His photography work for the Arizona Coyotes 'We Hockey' campaign won a silver Cannes Lion. Together, the Lobos commercial work includes high profile celebrities like Cardi B, Offset, Bad Bunny, J Balvin, and Joan Jett. Their sets are a collaborative and efficient space for creativity and their work remains grounded in culture across all areas - liquor, sports, fashion, music. Their piece for MLB's EL Beisbol Es Otra Cosa won six Clio awards in 2024, including gold for Film.