
Known for his deeply narrative approach to commercial storytelling, Martin has directed award-winning campaigns that have made a lasting impact in the world of advertising. Rooted in narrative cinema, his inspiration comes from finding a deeper beauty in the mundane - scenes of everyday life, families and friends. His desire to leave a long lasting message, even from a 30 second spot, has put him at the forefront of standout campaigns such as Degree INC that won the Grand Prix at Cannes Lions Innovation in 2021, and Amazon's Vanishing Emails campaign that received a Bronze Lion in 2024. Martin's passion for innovation has obtained him a diverse portfolio, with his work spanning across sports, liquor, cars, and tech. His clients include Ford, Popeyes, Pepsi, Reebok and Netflix.
