Plastico

Plastico is a collective founded by director Ale Ruax. Plastico found international success 20+ years ago through their music video work and have gone on to produce and direct award-winning commercials, studio feature films, and art installations. Today, Plastico is a living organism. Led by Ale's creative direction, Plastico is able to tap different directors within the cooperative for campaigns. This approach has created a cohesive and timeless style their brand has become known for - unique, fresh, and vibrant. They have worked for brands including McDonald's, Burger King, Pepsi, Gatorade, Coca-Cola, Sprite, Volkswagen, Ford, Chevrolet, Peugeot, Renault, Nissan, Toyota, and they've worked with major agencies including BBDO, Ogilvy, TBWA, DDB, Mother, Leo Burnett, and Wieden+Kennedy. Outside of commercials, Ale is a total rock and roll enthusiast and directed the 2021 Netflix documentary "Rocanrol Cowboys", charting the rise and fall of Argentina's iconic Stones-inspired Ratones Paranoicos.