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Rocio Crudo is an Argentine film director and photographer based between Buenos Aires and Paris. Her work spans across commercial, experimental film and music pieces, and her style blends dreamlike sequences with bold and kinetic energy, creating a stand out look across her work. She is passionate about exploring unconventional imagery and challenging the standard parameters of beauty - a drive that has given her repeat work with brands such as Dove, Axe, Phillips and Avon. This strong, personality driven magic realism that she skillfully crafts has gained her an extensive portfolio that is diverse in its type of work, as she moves between sports, lifestyle, liquor and cars. Her clients include Ford, Chevrolet, Diageo, Taco Bell, Pepsi, Gatorade, IKEA, Meta and eBay. A passionate traveller, Rocio is constantly on the road finding new inspiration from art, fashion, architecture, and design.